Web Traffic data

Web traffic is measured in visits, sometimes called “sessions,” In web vernacular, a single visit is known as a “session”. It is a common way to measure an online business effectiveness. 


Have you ever been browsing the web and wondered just how popular a certain website really is?  Web traffic is the amount of data sent and received by visitors to a website. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. the metric of web traffic was first viewed as the most important means of determining a website’s popularity, as other metrics did not yet exist to gauge online success.

How a web traffic actually recorded?

Each page on the web is made up of dozens of distinct files. When someone visits a website, their PC or other web-connected device communicates with the web server. The site’s server transmits each file to user browsers where they are assembled and formed into a cumulative piece with graphics and text. Every file sent represents a single “hit”, so a single page viewing can result in numerous hits.

It is not only the traffic of a website’s homepage that is monitored. Rather, all segments of the website are constantly monitored by the server to determine exactly how many hits each receives. In web vernacular, a single visit is known as a “session”. The minutia of each session varies, yet each has a beginning and an end point. Servers are able to compile every request for a web page, arming its operator with the information needed to determine how popular the site is and which pages receive the most attention. When a web server processes a file request, it makes an entry in what is known as the “server log” on the server’s hard drive. The log gathers entries across posterity, forming a valuable database of information that the site owner can analyze to better understand the website’s visitor activity. We’ll audit the reliability of your data and ensure accurate measurement of all your most important KPIs