What is ‘Mobile Advertising‘
Mobile advertising is a type of ad that appears on mobile devices such as smartphones and tablets that have wireless connections. It is a subset of mobile marketing, mobile advertising can be in the form of text ads through SMS, or banner ads that appear embedded in mobile websites, mobile apps such as Google and Facebook, Mobile devices based on a mobile-based web browsing history, geographic location and data collected by shopping habits.
It has been estimated that mobile app installs ads were 30% of all mobile ad mob revenue in 2014 and $ 4.6 billion in 2015 and $7 billion by the end of 2019. In other ways, mobile advertising can be bought, which includes working with a mobile demand-side platform, in which ad mob impressions are bought in real-time on ad impressions, some mobile ads online or from internet advertising Are closely related. Although its reach is high – most mobile ads are currently targeted at mobile phones, especially, computers with desktops and laptops are currently estimated at 1.1 billion globally. In addition, mobile ads include SMS and MMS ad units in addition to the types of ads displayed and processed through online channels.
It is possible that the advertiser and the media industry will take the details of the rapidly growing and fast-growing mobile market, although it remains almost 1% of the global advertising spend. While mobile media is growing rapidly and while mobile phones remain in the mainstream, it is not clear whether cellular backhaul or mobile phones based on WiFi hotspot or WiMAX hot zone will also be strong. However, this kind of display advertising emerges so much that Visiongun is now organizing a dedicated global award ceremony every year.
Mobile Adverting Platforms
Mobile ads can include anything in video ads and display advertising with mobile website displays. The nature of mobile (as a personal device) demands an individual perspective with the best-targeted advertising campaigns for the best return on investment. Mobile advertising also works with mobile marketing, which uses technology to personalize advertisements based on collective personal data and location services like priority, habits or location. Some mobile ads can only appear when a mobile user is close to a certain store or service provider. Mobile ad placement works through the programmatic bidding process for ad placement, in which advertisers bidding for real-time advertising rights on a mobile device. The infrastructure that allows for this process is known as the demand-side platform (DSP).
In an increasingly developed mobile market, preparing mobile advertising strategies can be a complex task. So where do you start? We’ve created a list of mobile advertising platforms and services that can help you run your mobile monetization and user acquisition efforts.
Key mobile advertising categories:
- Demand-side platforms (DSPs)
Mobile Demand-Side Platform (DSP) helps you streamline your ad buying process by reaching a series of publishers through a single platform. Not only this, DSP can bid in real-time based on your goals, and sophisticated targeting features mean that you can reach your ideal audience and improve your ROI.
- App install platforms
Mobile app ads use several bidding models. The most popular models are CPM (cost-per-million), CPC (cost-per-click), CPI (cost-per-install), and CPA (cost-per-action) CPI and CPA are only based on your performance only Make a payment When a user installs your app or takes a specific action within your app, a roundup of network and platform is installed on the app.
- Ad servers and supply side platforms (SSPs)
Mobile ad servers and supply-side platforms (SSPs) allow multiple advertising networks to compete for publisher lists, who have better payment rates and maximum revenue for each impression. Real-time bidding technology reduces the inability to work directly with many partners by automating the process through the auction-based sale.
- Mobile affiliate networks
A mobile affiliate network acts as an intermediary between mobile advertisers and mobile publishers. Affiliate networks work either on a revenue-sharing model (which earn a percentage of revenue generated for affiliate advertisers) or a cost-per-action (CPA) model. Mobile Affiliate Networks provide an important revenue stream for publishers and marketers, who are trying to create a profitable app business.
- Mobile advertising analytics and tracking
Ad Analytics help marketers understand the effectiveness of their campaigns and target their ads better in the future. Ad analysis and tracking platforms recognize how campaigns against each traffic source and different types of creatives are performing. Some services come with the purchase of platforms and DSP, while others offer a suite of analytics tools or experts in one area, such as games.
- Mobile marketing automation
Mobile marketing automation platforms collect mobile-specific data in real-time to target the right audiences with mobile apps or to target a message in general. Marketing automation communicates with your customers more efficiently in mobile channels (such as in-app messaging & push notifications).
The future of mobile advertising
In the past few years, the mobile market has undergone tremendous evolution. The number of smartphones has been continuously increasing in double-digit figures each passing day. Without any second thought, we can say that the world has been no exception in this evolution of the smartphone. Advertising is a form of marketing communication that aims to promote and spread awareness about an entity that could be a product, service, or ideology, to name a few. As the name suggests, mobile advertising is carried out using mobile devices. To monetize this opportunity advertisers need to be equipped with the right set of marketing tools. We hope you’ll find these resources list helpful for your business customers base and revenues growth through mobile advertising.