If you are wondering how to improve the quality and ranking of your site on search engines. It’s time you take a look at some of the most relevant engagement metrics. According to Arekestall, “93% of online experiences begin with a search engine. And 70 – 80% of active users ignore the paid ads and focus on organic search results.”

The point is that most content creators and digital publishers face conflicts with websites that affect engagement. they have the ability to measure and understand which variables have the most dramatically affecting visitor behavior on their site. If you have been penalized by Google, you may be confused about what to do next. You may not even know what you got in the first trouble. There are several ways to prove the search engine that your site is posting valuable content and when you are looking for information in the field of your expertise, then you are worth a higher rank in searches. Below, we give you five engagement metrics to consider while working to improve the quality of your site and therefore rank highly.

Site Traffic

Your site traffic is a common word that contains things like how many people are going to your site, which includes both organic visits and direct visits. It does not include the traffic generated by the necessary bots. From the mid-1990s, web traffic has been the largest part of Internet traffic. This is one of the biggest factors in your ranking on search engines. If people are looking for what they are looking for when using a search engine, then they will keep coming back, so they will keep coming back. Thus, high-traffic sites are sites that search engines are eager to direct their users.

Website Traffic

A large number of site traffic shows that you have some good content that really appeals to a wide range of people. Search engines want to show useful, relevant content to as many people as possible. If hundreds, thousands or even hundreds of thousands of people are going to the site, then others probably want to seek information on this topic.

Time on Site

This is another one of the engagement metrics you have to look at if you want to improve your search rankings. If people spend a very short amount of time on your site, this suggests that they are not finding anything worth keeping them there. How long a website visitor is engaged with the content during a session. This excludes time they spend waiting for content to load, scrolling quickly, messing with navigation, etc. If visitors to your site show their behavior to Google that their site is not worth their time, Google will be prompted. On the contrary, if they spend a lot of time there, Google will assume that you have some high-quality content.

time spent on web page

It could be your content or the overall look, feel, and design of your site, but whatever is holding people back, you should address it as quickly as possible.

Bounce Rate

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. Bounce rate is basically calculated by how much time a person spends on your site.

Bounce Rate

If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad. For example, if your home page is the gateway to the rest of your site (e.g., About, Blog pages, Services) and a high percentage of users are viewing only your home page, then you don’t want a high bounce rate.

Page Views

Another important metric to see page views is that not only should you see the total number of page views on the pages of your site, but also which pages are getting the most traffic and where the traffic is coming from. Understanding which pages are most successful or attract more attention, really useful information. If you know what’s good, then you can do it more. If your audience responds really well to certain kinds of posts, like listicles or information guides, you can create more of them.

How often a user returns to your website is another important sign of engagement. It is known as the frequency of visits. Not all visitors can visit your website every day. The frequency of visits will tell you how loyal your visitors are. The satisfaction of these loyal users will determine their future behavior such as buying, recommending or branding your product or service.

Page Views

In order to better understand users, you need to understand the pattern of your website traffic. The number of visitors to your site, the number of engagement and the more opportunities to generate revenue are high. Understanding why some users are returning and not others will help you develop the right content to attract more visitors to your website.

Comments and Shares

Last but one of the most Important engagement metrics that search engines look at is how people are engaging with your content and site. It shows a form of social proof to search engines. This proves to them that the website visitors have found something to be able to share on your site.

Are people commenting in conversation, discussion, and joining? Are they spreading words by sharing your articles on their Social Media and showing others that your site is worth checking? This gives them a great metric to know when people are looking at their search results or social media feeds.

Also Read:-

  1. What is E-commerce Marketing Concepts?
  2. How to Resize and Make Images Larger without Losing its Quality?
  3. How to Improve User Experience & Increase Website Revenue?
  4. What is Data Analysis and Interpretation?

Answer Users Questions

Turn to your clients and customers for their burning questions and make a point to answer them through a video or written post. Keep a running list of content ideas and who had the question so you can reach out when the post goes live.


It is not necessary that all these metrics will help you achieve your goals. You will only need to measure and track relevant metrics for your website. However, by tracking relevant user engagement you will better understand your website traffic.  You have to make the most of the above-mentioned tips. Run a test to see what works best for your website design, rather than just sitting on one. As you can see, your attention should be on making your website attractive, interactive, and user-friendly.