We have heard about marketing trends in videos, which are gaining prominence in digital marketing. In the past years, the video marketing trend has been extraordinary. To get an idea, let’s try something, a visualization. I want you to close your eyes and imagine that the number of videos broadcasting the Internet is only in one second. ready? Now try to estimate how long it will take to see all the videos you have imagined.
Video content has never been widespread, which shows email marketing through social media feed everywhere in news articles. And data shows that people are watching:
- According to HubSpot, 45% of people watch more than one hour per week on Facebook or YouTube.
- TechCrunch reports Over 100 million hours of video are watched every day on Facebook, while 1.5 billion people (1/3 of almost all Internet users) go to YouTube.
- Cisco forecasts that by 2021 global IP video traffic will be 82% of consumer internet traffic, and 13% of video traffic will be live internet video.
According to Cisco’s predictions, for 2021 it would take a full two years to watch all the videos circulating just in that one moment. Yes, this is awesome, but it’s also impressive, and most importantly, it’s a great opportunity for those marketers who ride trends.
As marketers, we have to be updated on new marketing trends and have to take measurements based on data. In this latest post, I am providing you the insights necessary to make the right decision for 2018 marketing trends. I’m telling you what you mean for you and your brand, along with the trends of your top 10 statistics and video marketing.
Video marketing trends and statistics
1. Live video (or live streaming)
Live streaming refers to online streaming media and is broadcasted in real-time to viewers. It is often known as streaming. Less than 13% of web traffic comes from live traffic directly from live traffic. This new trend has taken the strength in recent years and we believe that it is here to stay.
For brands, this tendency presents obvious advantages as video marketing:
- Live videos are more economical because investing in production and editing stages is not necessary. Also, after the broadcast ends, the video stays on the stage so that you can continue to share.
- Live streaming is attractive to users because it transmits simplicity and authenticity.
Increases the quality of live video views. Users spend three times more before watching
- Live video (compared to pre-recorded videos).
Live stream services include various topics of video games from social media. Apps like Facebook Live, Periscope and 17 include streamlined streaming between users as well as scheduled publicity and celebrity show video telephony.
2. Cost reduction
Video recording and production is cheaper than before. There is a wide variety of high-quality tools at your fingertips, which is most obvious: your own mobile phone. With a smartphone, a microphone, an editing program, and a small talent can produce many attractive videos for your brand. But if you want to move one step further and hire a professional, then you have many options at the right price. The video market is more democratic than ever before. We are entering the Gag economy.
We are spending a lot of time on each video, and the production cost was very high. Wizbytes.net specializes in e-commerce design, custom web development, and web analytics. Video setup was easy to use for video teams to streamline the production process.
3. Video and e-learning
There is no doubt that video is the most powerful marketing tool, but its profits don’t end there. Videos not only capture your action, but they are also a great resource when we want to transmit information in a clear and visual way.
Therefore, another trend in video marketing which I want to highlight is the use of videos in the form of equipment for training, internally or companies in the monetized material. For firms, this method is very attractive, because you can train more staff at a time with quality content. By presenting video courses, users can also integrate content training and marketing as a reward for leaving their data.
The e-Learning videos allow you to create a sense of immersion and connect with viewers on a deeper level. They also improve memory retention and real-world application by showing rather than telling. Here are 10 tips to use videos in eLearning, regardless of your production experience and L&D budget.
In e-learning, the video should be compressed for greater reach. Mobile learners should be able to view e-learning videos and also get the necessary information on a slow internet connection. Compression allows them to download the video for later viewing. For example, during a customer’s meeting to brush on sales or product knowledge.
4. Paid and sponsored videos
A sponsored video occurs when a company reaches a relatively large Youtuber and asks them to promote their product in a video. Almost as a product placement.
Video field offers many opportunities to launch Payment Ads campaigns. Video ads on platforms like Facebook ads are a great opportunity for many conversions, but you can become a partner with YouTube and other influencers to promote your content marketing. Remember that if you want to maximize return on your investment, then you have to measure the results carefully and, whenever necessary, your course of action needs to be corrected.
Between April 2017 and March 2018 there was a significant increase in sponsored video content on YouTube and Facebook. On YouTube, the idea of sponsored video content increased 242% compared to Q1 2017, in which 57% increase in publishers and creators uploaded that kind of content. There are even more numbers on Facebook – the view has increased by 73.9%, with an increase of 48.9%.
5. Mobile video, Social and 360 degrees
In 2018, the video is one of the reasons to win more than ever before, it is integration with mobile and social networks. Actually, we all have a video camera in our pocket all the time, and we can use it to share our experience with the push of the button. In addition, there are fast forms of videography, which give us diverse experiences. An example of marketing is 360-degree video.
Many brand-immersive videos for innovative and attention-grabbing ads and marketing campaigns – mainly convert to 360-degree videos and VRs.
In many industries, brands have seen significant success through the use of 360-degree video and VR. For example, 360-degree advertisements of Hong Kong Airlines were 35 times more effective than conventional 2D advertising.
Google Facebook and YouTube dominate digital advertising space because manufacturers are using 360-degree video and industry through VR.