With the growth of the Internet, solutions for the better security of websites increase – and the creativity of cybercriminals has also been working for many years, organizations like Google encourage website owners to use the HTTPS protocol to make the web a safe place. Which ensures the data sent from your computer to the site where you are sending the encrypted site securely and securely. SSL Certificate is a standard security protocol for establishing encrypted links between a web server and a browser in an online communication to protect any sensitive data sent between the two systems.

This has become a major challenge for online business, because hackers are becoming more adventurous in compromising websites, especially in commercial sites where sensitive financial information is exchanged. An infringement can lead to greater liability costs and can shake customer trust in a business. This is the reason why all e-commerce sites should use secure socket layer (SSL) protection.

What is SSL/TLS/HTTPS?

SSL (Secure Sockets Layer) is a standard security protocol for establishing encrypted links between a web server and a browser in an online communication to protect any sensitive data sent between the two systems, so that criminals may have any information, including personal information. It can be transferred and it can be prevented by the change. Both systems can be servers on one server and one client (for example, a shopping website and browser) or server (for example, an application with personally identifiable information or payroll information).

TLS (Transport Layer Security) is just an updated, more secure, version of SSL. We still refer to our security certificates as SSL because it is a more commonly used term, but when you are buying SSL from Symantec you are actually buying the most up to date TLS certificates with the option of ECC, RSA or DSA encryption.  It provides privacy and data integrity between two communicating applications. It’s the most widely deployed security protocol used today and is used for Web browsers and other applications that require data to be securely exchanged over a network, such as file transfersVPN connections, instant messaging and voice over IP.

HTTPS (Hyper Text Transfer Protocol Secure) appears in the URL when a website is secured by an SSL certificate. You can view the details of the certificate, including the issuing authority and the corporate name of the website owner by clicking on the lock symbol on the browser bar.

Key benefits of using an SSL certificate

Increasing site security:- 

The main task of SSL authentication is to protect sensitive data sent from your website. Such information may include login details, signups, addresses, and payment or personal information. Upon installing SSL, every bit of information is encrypted. In the words of the common man, the data gets locked and can only be unlocked by the intended recipient (browser or server) because someone else can not have the key to open it. IDs, passwords, credit card numbers, etc., while dealing with sensitive data. SSL helps protect you against skaters of hackers and mischievous soldiers. Since  SSL convert data into an unwanted format, hacker skills prove SSL scams against unsolicited encryption techniques.

Credibility and trust for your customers:

A significant benefit of SSL certificates is the fact that they will help you gain visitors’ trust. When you visit a website it will display a security padlock with your website. This will indicate that the connection is secure and will show your website’s visitors that you take their privacy seriously. In addition to encryption and authentication, SSL certificates from customer trust perspective are important. Identifiable identities recognize the users that the data they send will be safe. And if you have installed OVI or EV SSL, they can see the details of your organization. Once they know that you are a legitimate entity, they are likely to do business with your site. If your website doesn’t have a certificate, some browsers may label it as “unsafe.”

Safety for all your subdomains:  

As far as web security is concerned, identity verification is one of the most important aspects. A specific type of SSL certificate known as a Wildcard lets you secure your main site and all its subdomains (like blog.yourdomain.com or shop.yourdomain.com) with one single SSL certificate. There is no doubt about this fact that the Internet is increasingly misleading. That’s especially useful if you are a business owner or if you maintain large websites with several subdomains. With a standard SSL, you’ll have to install separate certificates for each of your subdomains.

SEO advantages:  

In 2014, Google made changes in its algorithm to give the upper hand to HTTPS-enabled websites. It is clear in various studies organized by SEO experts around the world. One such study conducted by Backlink.com founder Brian Dean shows a strong correlation between HTTPS and high search engine rankings.

Another benefit of installing SSL Certification is SEO Improvement in rankings that will get your site. With its own HTTPS initiative everywhere, Google promotes small rankings for websites with encrypted connections. Although the boost cannot be enough, having SSL, you will get the benefit from your competitors who do not have the certificate yet.

Also Read:-

  1. What is E-commerce Marketing Concepts?
  2. How to Resize and Make Images Larger without Losing its Quality?
  3. How to Improve User Experience & Increase Website Revenue?
  4. Understanding On-Site Web Analytics Basic Technology
  5. Top Most Helpful Engagement Metrics That’ll Improve Your Rankings.